HIRONC

HIRONIC, a global leader in non-invasive medical aesthetic technologies, announced that it has signed an exclusive contract with Shiho Yano—model, author, and wellness expert—as its official brand ambassador for Southeast Asia and Korea. 

The partnership centers on HIRONIC’s flagship device, “V-RO Advance” (export name: NEW DOUBLO 2.0), the newly launched needle-free energy device “SYNERJET,” and the women-specific HIFU device “TITY.” Shiho Yano will serve as the official promotional model, representing the brand across campaigns and public engagements.

Shiho Yano is widely known for her wellness-based lifestyle that emphasizes balance and natural beauty. HIRONIC cited the alignment between her image and the company's brand philosophy as a key reason for the appointment. The global aesthetic market is increasingly embracing the "well-aesthetics" trend, a fusion of advanced beauty technologies and wellness. In line with this, HIRONIC is focusing on developing non-invasive yet effective treatment solutions. The appointment of Shiho Yano as an exclusive ambassador is a strategic move to embody and communicate the brand’s identity.

At the heart of this partnership is the global launch of HIRONIC’s next-generation device, “SYNERJET PRO™.” The device combines high-pressure jet injection, electroporation, and low-temperature plasma technologies to deliver active ingredients deep into the skin without needles, catering to customers who prioritize safety and wellness.

Seongho Lee, CMO of HIRONIC, stated, “HIRONIC is redefining the standard of aesthetic care with smarter and less invasive technologies. Shiho Yano is a perfect fit with this direction, and we anticipate she will powerfully convey our message in both the Korean and Southeast Asian markets.”

Shiho Yano commented, “HIRONIC is more than just a technology company—it offers a new standard for self-respect and self-love. Its values align with my own philosophy on skin health and beauty, making it meaningful for me to join as a brand model.”​