Inquiry
메인콘텐츠 바로가기 메뉴영역 바로가기
하이로닉 로고

하이로닉 인터내셔널 웹사이트로 이동합니다.
인터내셔널 웹사이트에는 수출용 제품으로 대한민국에서 허가하지 않은 장비 및 서비스 내용을 포함하고 있습니다. 해당 내용은 대한민국의 의료기기 광고 심의, 규제를 받지 않습니다.

인터내셔널 웹사이트 →

It goes to the HIRONIC INTL. website.
The Intrrnation Web Site contains equipment and services that are not authorized by the Republic of Korea These contents are not subject to review and regulation of medical devices in Korea.

International Website →
닫기
하이로닉 로고

하이로닉 US 웹사이트로 이동합니다.
US 웹사이트의 내용은 "FDA"로 부터 허가승인된 품목의 제품 정보에 관한 것으로, 대한민국의 소비자 보호를 위한 국내법 의료기기의 광고 심의, 규제를 받지 않습니다.

US 웹사이트 →

It goes to the HIRONIC US website.
The contents of the US web page are about product information of items approved for "FDA". They are not subject to advertising deliberation and regulation of domestic law medical devices for consumer protection in Korea.

US Website →
닫기
하이로닉 로고

하이로닉 EU 웹사이트로 이동합니다.
EU 웹사이트의 내용은 "CE MDD 또는 CE MDR"로 부터 허가승인된 품목의 제품 정보에 관한 것으로, 대한민국의 소비자 보호를 위한 국내법 의료기기의 광고 심의, 규제를 받지 않습니다.

EU 웹사이트 →

It goes to the HIRONIC EU website.
The contents of the EU(European) web page are about product information of items approved for "CEMDD or CEMDR" in EU countries. They are not subject to advertising deliberation and regulation of domestic law medical devices for consumer protection in Korea.

EU Website →
닫기
NEWS
  • 제목HIRONIC Co., Ltd. Appoints Geum-Lye Kwon as the new CEO
  • 조회수5,384
  • 작성일23-05-22 17:12

86d2ac4d69dffc6be2607c2629f17a57_1684741

 

Hironic Co., Ltd., a company specializing in manufacturing skin beauty medical devices, announced on the 31st that it had appointed Executive Director Geum-Lye Kwon as the new CEO through a board meeting.


Geum-Lye Kwon​, the new CEO, was born in 1966, graduated from the Department of German Language and Literature at Sogang University, and obtained a master's degree through the MBA course at Sogang University.

 

According to Hironic, Geum-Lye Kwon​, the new CEO, has worked for four global companies over 30 years, learning advanced global management and driving various growth. After leading cosmetics brand marketing at Johnson & Johnson Korea and Beiersdorf NIVEA, and leading various business units at leading medical device companies Smith & Nephew and BECTON, DICKINSON AND COMPANY, then she joined Hironic as executive director in January this year.

​​​

Through this, based on the experience of new CEO Keum-Lye Kwon in the cosmetics and medical device marketing business for more than 30 years and the experience of developing a brand with an annual growth rate of over 67% and a single product sales of over 10 billion won during her tenure as a group brand manager, she explained that she will play the role of a stepping stone to reach customers through differentiated marketing for products with technological prowess. 

 

Geum-Lye Kwon​, the new CEO, said, “As the COVID-19 era passes and customer needs for Hironic products increase, we establish a customized strategy and develop tactics that make our products more easily understood by customers and feel necessary for customers". He also expressed his ambition, saying, "We will prepare a marketing program that makes it easier and easier for ordinary customers to use and treat our products that have high entry barriers and require expertise, and be reborn as skin care products that meet various age groups."

 

Meanwhile, in March, Hironic signed a medical device supply contract worth 7.5 billion won with local distributor MEDPRO to enter the Brazilian market.

 

  • 관련 URL
  • 첨부파일