HIRONIC

Hironic Co., Ltd. (CEO Park Seok-Gwang) won the grand prize in the cosmetic medical device category at the ‘2021 Service Customer Satisfaction Award Chosen by Consumers ' for 4 consecutive years.   The '2021 Service Customer Satisfaction Award Chosen by Consumers' is an award given to companies that discover promising service companies in each next-generation field and realize customer satisfaction. Hironic, a company specializing in cosmetic medical equipment, is leading the skin care medical equipment market with the DOUBLO series of focused ultrasound lifting equipment using HIFU technology as its main product and PICOHI, which stably implements 300ps Pulse Duration, is attracting attention in the laser market. Hironic recently released 'V-RO', the next-generation upgraded version of 'DOUBLO-GOLD'.V-RO uses the traditional focused ultrasound (HIFU) function and high frequency (RF) function to create a number of microscopic thermal coagulation points in various skin layers, such as the dermis and SMAS layer, and then lift based on the regeneration and recovery action of focused ultrasound energy and It is a lifting complex equipment that combines functions.  A Hironic official said, "We will continue to accept it as a mission to provide better service to customers in the future." and "Recently, with the launch of GENTLO and V-RO, the RF Total Solution based on high-frequency (RF) energy, large-scale orders have already been received in overseas markets, so we expect it to be the second leap forward."​ 

 Hironic Co., Ltd., a company specializing in medical aesthetics, announced that its next-generation flagship new product 'V-RO' has received a medical device manufacturing license from the Ministry of Food and Drug Safety (MFDS).  V-RO delivers focused ultrasound energy to various skin layers such as the dermis and SMAS layer to create a number of microscopic thermal coagulation points, and then lifts as well as the traditional focused ultrasound (HIFU) function that lifts based on regeneration and recovery action. It is a lifting complex equipment that combines the high frequency (RF) function, which is another axis of the equipment.  In particular, the pen-type SD (Synergy Dotting) handpiece can be used to treat even the curved side of the face or to the detailed parts of the eye area. In addition, it is equipped with a double safety device using a skin contact sensor for safe treatment, and customized treatment according to skin depth is possible based on 6 different cartridges. In addition, through patient-specific data management, the patient's treatment history is supported without a separate chart, adding convenience.  An official from Hironic said, "V-RO is a next-generation flagship device that has received a lot of love calls under the model name of NEW DOUBLO not only in Korea but also overseas even before its launch. He continued, "I am confident that this V-ro launch will serve as a stepping stone for the second company to take off as a signal of sales and profit growth in the second half of the year." 

 GENTLO of Hironic Co., Ltd., a company specializing in skin beauty devices, has been certified as European Medical Devices Directive (CE MDD), an essential certification for entering the European market in Europe. GENTLO is a medical device that uses the principle of coagulation of cell tissue using heat generated by load or contact resistance by flowing high frequency (RF) energy through an electrode in a handpiece, and RM Tip, a high frequency fine needle tip, provides a more meticulous and convenient solution. In particular, there are a total of five handpieces, including RM Handpiece (RF Micro Needle Handpiece), PS Handpiece (Plasma Handpiece), RC Handpiece (RF Circle Handpiece), and RV Handpiece (RF Vaginal Handpiece), which can exhibit synergies. An official said, "Gentlo has obtained approval from the Ministry of Food and Drug Safety and has been verified for its excellent technology and excellent quality by obtaining European CE MDD certification along with its flagship equipment, and it will contribute to increasing sales and establishing a successful partnership with more domestic and foreign customers." 

 Hironic Co., Ltd., a skin beauty medical device company, announced that PICOHI, a Picosecond-based laser medical device, has been certified as Medical Devices Directive (CE MDD), an essential certification for entering the European market. This means that PICOHI’s quality and safety have been certified by the European Union, an advanced country, and this is expected to be a major catalyst for external growth as it will be able to enter the European market in earnest. PICOHI, which has been certified as European CE MDD, is a laser that uses a trillionth of picosecond laser that can perform more precise procedures than nano lasers, and is particularly effective when removing various pigments from Korea and abroad. In addition, PICOHI is an equipment that has received attention from the professional laser industry while stably implementing 300 pulse duration, and its main feature is that both MLA (Micro Lens Array) and DOE (Diffractive Optical Element) handpieces can be used on the same platform. In addition, it has a variety of handpieces, such as DOE of two wavelengths, 532nm and 1064nm, VMLA with depth adjustment, and ZMLA with spot size adjustment, enabling customized treatment for each skin indication. A Hironic official did not hide his expectations, saying, " PICOHI is receiving a lot of attention from both domestic and overseas, and we expect this European CE MDD certification to serve as the foundation for developing markets in advanced countries such as Europe and the United States." 

 Hironic Co., Ltd., a medical aesthetic company, said GENTLO based on high frequency (RF) energy has obtained permission from the Ministry of Food and Drug Safety to manufacture medical devices. GENTLO uses the principle that high-frequency (RF) energy flows through an electrode in a handpiece, and solidifies cell tissues using heat generated by load or contact resistance. RM Tip, a high-frequency fine needle tip, has the advantage of being easy to use in curved or narrow areas like the face due to its narrow contact surface. GENTLO can be said to be a total of four handpieces, including RF Micro Needle Handpiece, RF Needle Handpiece, RF Circle Handpiece, and RV Handpiece, which can be used in various ways. In particular, RM handpiece tips are a total of four types, 25 pins and 49 pins insulated, 25 pins and 49 pins non-insulated, allowing customized selective treatment according to the patient's indications and treatment site. In addition, there is a patient management system that can effectively manage the patient's treatment history, and it is very useful because it can remotely update A/S or software. 

 Hironic Co., Ltd., a medical aesthetic company, was selected as the "2021 Global Small and Medium Business" by the Ministry of SMEs and Startups (Minister Kwon Chil-seung). Global small and medium-sized companies are projects that discover small and medium-sized export companies with innovation and growth potential and foster them as leading export companies and regional-led companies. Hironic is a company with professional medical aesthetic technology, and specialized equipment for New Doublo, which have enhanced convenience and safety, including HIFU method, RF combination, and skin contact sensor, by fully changing existing HIFU skin lifting equipment. CEO Park Seok-kwang said, "As the global beauty industry, which has been frozen by issues such as COVID-19, is expected to improve its overseas export outlook. With the selection of small and medium-sized companies and the launch of new products, we will use it as an opportunity to grow and expand." 

  Hironic Co. Ltd, a medical aesthetic specialized company, clarified launching “New DoubloTM”,full change up model to giving official status to target the overseas markets. The newly launched “New DoubloTM”, a medical aesthetic device, is known in a more evolvedform the medical aesthetic device “Doublo”. New DoubloTM applied a double safety device using a skin-contacting sensor. Also added 10 types of various cartridges for theoptimized treatment of different skin layers and history management about clinic data. In addition, it was planned to reflect the market needs, including the application of pen-type hand pieces that can be treated in detail. Park Seok Kwang, Hironic Co. Ltd CEO, said “New Doublo is the product that realizes faithfullyfrom more direct user feedback after launching Doublo.”,“In addition to its optimized effect, it has done everything to reduce the inconvenience and required time and reinforced safety. The word “HIFU (High Intensity Focused Ultrasound)” was used in the cancer treatment field only more than a decade ago, however,HIFU is used for skin aesthetics in the second of the world, while Hironic co. Ltd applying HIFU in the skin lifting field instead of the cancer cell. Especially the new product could be expected to have a higher treatment effect with using HIFU as well as RF methods at the same time. 

   Hironic Co. Ltd, a medical aesthetic specialized company, launches a new product “ERIGE TM” alongwith giving official status to the overseas market expansion. The new product ‘ERIGE TM’ is the device that delivers thermal energy into the skin by repeatedly irradiating HIFU and RFby leaving a time lag in one handpiece. It is a patent application device that allows HIFU (high intensity focused ultrasound) and RF (Radio Frequency) energy,which had to be treated with different equipment, to be treated with one hand piece. As HIFU and RF treatments become available in one hand piece, pen-type hand piece makes the procedure easier totreat the narrow area and curved areas of the face with shorter treatment time. Also, it is equipped with a moving sensor to reinforce safety by blocking the energy without movement during the treatmentand available to treat in different skin layers using various cartridges. Reflecting these effects, Hironic made a contract of ERIGE TM supply with the largest beauty medical device vendor in Chinaand receives product inquiries from Hongkong, Vietnam, India, and all over the world.  Staff in the industry says, “Global Beauty industry is expected to grow significantly compared to the same period last year due to the base effect of the previous yearand expectations of overcoming COVID -19, and World medical aesthetic market trend will be changed by new upgraded HIFU + RF device,which has launched by Hironic.”, and emphasizes “It is possible to sale 300 to 500 units of ERIGE TM per year.”  

 HIRONIC announced on the 9th that its executives and employees have been regularly sponsoring environmental organizations every month since July 2020.As environmental pollution and climate change have emerged as a serious social problem, a lot of attention is being focused. To help with this, HIRONIC staffs regularly sponsored to eco-friendly organizations. To prevent environmental pollution, HIRONIC is taking the lead by changing some materials to eco-friendly packaging materials.An official of HIRONIC said, “The issue of environmental pollution has always been a controversial issue, and it has progressed to an increasingly serious level, and now climate change and environmental destruction are occurring.” We hope for improvement.”He added, “We hope that a positive butterfly effect that improves environmental pollution will occur through small actions by HIRONIC, and constant regular sponsorships and considerations to prevent environmental pollution will continue.”HIRONIC is a medical esthetic company specializing in high-intensity focused ultrasound (HIFU) device 'DOUBLO-GOLD', which is a representative brand, and 'PICOHI', which implements 1.67GW High Peak Power with 300 Picosecond Pulse Duration. 'PLASONIC', a complex skin care equipment using plasma and ultrasound, is leading the domestic and foreign skin care device market with its flagship products.​   ​

 

 "The future of beauty market growth is through popularization of personal devices."Lee Jin-woo, CEO of Hironic, said in an interview with Aju Economy on the 14th, "The market potential for beauty medical devices is endless due to the aging population and the spread of avoiding direct contact caused by Corona 19.""Price competitiveness is inevitably the key to any market after growth," CEO Lee said. "A growing number of consumers will choose the personal beauty medical device market, which is cheaper for high-quality products, rather than the existing market for beauty medical devices centered on medical institutions."Hironic is an innovative small and medium-sized company (Innobiz) that manufactures and sells high-speed, ultra-sonic beauty medical devices that are treated in dermatology for lifting. Hironic beauty medical devices are the world's second and first domestically developed product. More than 3,000 hospitals and clinics at home and abroad use this product. Established in 2007, Hironic entered KOSDAQ for the first time in seven years in recognition of its technological prowess and is aiming for the best in its peer group with quality and price competitiveness as a weapon. Currently, the company is focusing its efforts on developing products for personal devices and upgrading technologies rather than medical beauty medical devices."Hironic considers differentiation as life," CEO Lee said. "In the past, the effects of personal devices were often insignificant, but our products were both simple and economical. "This is because we have developed a technology that can be easily used by individuals by miniaturizing the technology that is used in hospitals and clinics."​"Picohi, a picosecond laser used in hospitals and clinics, is effective in pigmentation and can be safely treated," CEO Lee said. "It is characterized by reduced pain and side effects as it produces strong laser light in a shorter time than conventional laser." CEO Lee also said, "Double lifting is known to be safe and effective lifting, and has been consistently performed in hospitals and clinics," adding, "Recently, we have developed a personal beauty device for customers who are reluctant to go out with the Corona 19." "We can easily manage skin elasticity and V-line at home," he said."We recently developed innovative picosecond laser, RF needle systems, plasma skin care devices, and personal devices to increase sales by promoting speed management," he said. "In January of this year, sales were 20 to 30 percent higher than the previous year." I was thinking about the effect of launching a new product, but the COVID19 occurred. Fortunately, customer evaluation of equipment has been good recently, which is helping increase sales despite difficulties.Regarding management difficulties caused by regulations, he said, "The global market for beauty medical devices is a new market, and they are growing rapidly." He added, "Beauty devices are devices that are treated for beauty, so they are highly safe and have very low risk." Nevertheless, there are too many regulations in Korea as beauty medical devices are not applied separately within the Medical Devices Act. There needs to be a legal overhaul of this," he said.​   "We need to boldly remove unnecessary regulations and create many growth support policies so that the beauty medical device market can be revitalized by taking advantage of the domestic market environment, which has a high interest in beauty and has a large number of excellent medical personnel," he added. "There will be many people who want to do business only when entrepreneurs who are making great efforts for Korea's economic development are socially recognized."  

Hironic (CEO Jin-woo Lee) won the grand prize in the beauty and medical device category for the third consecutive year at the Money Today awards ceremony at the '2020 Consumer Selected Service Customer Satisfaction Award' held at the Press Center on July 15th.  ​HIRONIC, a company specializing in medical esthetic, is leading the skin beauty medical device market, including the development of Picosecond laser, which are highly technology-intensive, as its main product of the HIFU lifting device DOUBLO. In particular, the new Pico-Laser "PICOHI" is emerging as a new powerhouse in the laser market, receiving approval for manufacturing medical devices from the Ministry of Food and Drug Safety earlier this year, drawing attention from domestic and foreign medical doctors. PICOHI is an Nd:YAG Picosecond Laser that was developed with great effort since 2013, and is evaluated to have surpassed the limits of existing pico-laser by implementing stable 300ps pulse duration. PICOHI boasts high-quality performance among picosecond laser as it maintains 300ps of pulse duration even after long investigation. If the picosecond laser actually outputs a 300 ps pulse duration, only the melanocytes targeted by the laser can be selectively destroyed. 532nm, 1064nm Two Wavelength Diffractive Optical Element (DOE) and Depth adjustable VMLA (Variable Micro Lens Array), Spot size adjustable ZMLA (Zoom Micro Lens Array) etc. With various handpiece configurations, it can be used for various adaptations such as toning, pigmentation disease treatment, tattoo removal, and skin regeneration with just the equipment without conducting a complex program with other procedures.           "PICOHI is a laser equipment that has drawn the most attention from the beauty medical device market and foreign buyers since its development process, and it is expected to contribute to the increase in sales in the second half of this year thanks to steady interest from hospitals in Korea after the approval of the Ministry of Food and Drug Safety," a HIRONIC official said.​

HIronic, a medical esthetic company, announced that PICOHI, a laser medical device based on Picosecond, received a license to manufacture medical devices from the Ministry of Food and Drug Safety (hereinafter referred to as the Ministry of Food and Drug Safety) earlier this year.​   Picosecond Laser is attracting attention not only overseas but also domestically, as it can perform more precise procedures than conventional nano lasers. The shorter the pulse duration (Pulse Duration) of pico laser is, the more helpful there is, and in particular, there was expectation for the development of a laser device that implements a 300 ps pulse duration in order to selectively destroy only the melanosomes that are the target of the dye laser. If the pico laser actually implements a 300ps pulse duration, there is an advantage that the treatment can be performed while minimizing side effects. PICOHI is a pico laser developed with great care since 2013 based on the medical device development know-how that Hironic has accumulated so far, and it stably implements a 300ps pulse duration. This equipment is suitable for tattoo removal as well as toning treatment.  PICOHI is a device that integrates Nd:YAG Laser and Pigment Laser and can perform two treatments. In addition, MLA (Micro Lens Array) and DOE (Diffractive Optical Element) handpieces can be used in one device. It has a variety of handpieces.  An official of Hironic said, “PICOHI maintains a pulse duration of 300ps even after a long period of irradiation, so it boasts the highest performance among pico lasers.” It is expected to make a significant contribution to sales growth in the second half of this year.”   ​Money Today | Medium & Startup Team Reporter Moon-soon,Go Advisor     ​

[Translate] Medical esthetic specialist HIRONIC Inc. announced in April that it has received the European CE MDD certification for its focused ultrasound medical device "Ultra Vera".A HIRONIC official said, "CE MDD certification has been flooded with requests for orders from European countries such as Germany, France, Greece, and Luxembrook. Based on the technical capabilities verified through this certification , Asia, the Middle East and other countries, we have prepared a foothold to expand exports globally. "" We will do our best to develop the best products that can strengthen our competitiveness in the global market I want to. "CE MDD (Medical Devices Directive) is a certification that must be acquired in order to enter the European Union market, which means that the quality and safety of hyronic products have been recognized at an international level. HIRONIC has already been CE MDD certified for Double 3 models (Doublo, Doublo S, Doublo Gold) and Mi cool S.HIRONIC has been able to accelerate overseas business expansion by obtaining CE MDD certification for "Ultra Vera," which is the fourth model in the doublo series. "Ultra Vela" is a medical device, and is an upgraded version of a dual gold model with a cylindrical hand piece for Ultra Vera.  A HIRONIC official said, "CE MDD certification has been flooded with requests for orders from European countries such as Germany, France, Greece, and Luxembrook. Based on the technical capabilities verified through this certification , Asia, the Middle East and other countries, we have prepared a foothold to expand exports globally. "" We will do our best to develop the best products that can strengthen our competitiveness in the global market I want to. "​ 

 Dr. Hong Won-Gyu discusses Hironic’s picosecond laser that can be used to treat scars, wrinkles and pores using its laser-induced optical breakdown (LIOB) system  The release of picosecond-domain lasers featuring a picosecond pulse duration in the market began several years ago. While nanosecond-domain lasers are only used for pigment treatment, picosecond-domain lasers are used in a wider range of treatment categories, including the treatment of scars, wrinkles, and pores as well as a pigment treatment, by using the mechanism of laser-induced optical breakdown (LIOB). The PICOHI system of Hironic stably implements a 300 ps pulse duration. With picosecond lasers, the shorter the pulse duration, the more the advantages. The SRT (stress relaxation time) of a melanosome with a diameter of 1 μm is 333 ps. Accordingly, an acoustic shock wave is only confined within the melanosome when a picosecond laser beam with a pulse duration below 333 ps is irradiated, so as to allow treatment of pigment lesions with less adverse effects.  Figure 1 image of a scratch scar (A) before and (B) after treatment using the ZMLA handpiece 5 mm, 1.3 J/cm2 stacking    Treatment of pigment lesions using the 532 nm wavelength of the conventional laser causes PIH frequently. The PICOHI system of Hironic stably implements 300 ps, and minimises damages and adverse effects that occur during conventional nanosecond-domain treatment. A fractional handpiece is indispensable in the treatment of pores, scars or wrinkles. Most of the previously released picosecond laser systems come with either MLA or DOE handpieces. The PICOHI system is advantageous because it is compatible with a wider variety of MLA and DOE handpieces. The MLA handpiece causes Laser Induced Optical Breakdown (LIOB) inside tissues. Micro dots cause LIOB inside skin to regenerate skin and reduce scars.The PICOHI system comes with two types of MLA handpieces: VLMA and ZMLA. With the VMLA handpiece, a variety of layers inside skin can be treated by adjusting the focus depth by 0.5 mm. With the ZMLA handpiece which can change the spot size in the 4 to 12 mm range, small or large scars can easily be treated through simple control of the handpiece.   Figure 2 Image of LIOB biopsy  The PICOHI system also comes with a DOE handpiece with two types of wavelengths: 1064 nm and 532 nm. DOE laser skin toning using a low energy with a wavelength of 1064 nm can treat skin texture or pore issues, without interfering with everyday activities. The 532 DOE is effective in curing pigment lesions or superficial scars through several repeated treatment sessions.The 650 Dye handpiece, also supplied with the PICOHI system, helps remove dermal pigment legions or colour tattoos. Tattoos with many colours, which are difficult to remove using conventional laser systems. The RMS feature connects a laser system to WiFi or Internet to check for a problem through diagnosis of the system and informs the system operator and manufacturer of the risk of a problem in advance. The feature is advantageous because you can be informed of a system problem and have it corrected through warranty service in advance. The PICOHI system will surely play a central role in a wide variety of treatment categories, ranging from treatment of intractable pigment to treatment of tattoos, pores and scars.    For more information, visit www.hironic.com