HIRONIC

 

 If you’re worried that acne will disturb your job interview, then you have to control the sebaceous glands.​​   ​     The job interview season is when people care most about their looks. The objective is to give a good impression to the interviewers. Many people are worried about their skin the most.Even if you are born with fair skin, trouble may arise, such as acne from stress or exposure to harmful environments. The condition of the skin changes due to seasonal and environmental changes, and other factors. Therefore, skin trouble is a concern for all, regardless of age or gender. Then, what is the solution for acne?If acne is a concern for you, you must first understand the cause. Basically, acne is due to a combination of various factors rather than only one. Most of the time, excessive secretion of the sebaceous glands is the main reason. In addition, chemical ingredients in cosmetics, family history, and the acne virus make skin trouble worse.Therefore, if your acne suddenly becomes worse, or the aggravated acne does not disappear, it would help to check your personal hygiene habits or lifestyle. Examine various factors such as how often you change pillow covers or whether your cosmetics are suitable for your skin type or if you are stressed about something and so on.You also need to focus on improving excessive sebum, which is the fundamental cause of acne. The most effective way of reducing sebum secretion is to destroy the sebaceous glands which secrete sebum. In many cases, the destruction of sebaceous is an essential part of acne treatment.​​​ A typical example is the Miraclear treatment. Miraclear is a 3rd generation IPL skin treatment device officially licensed by the Korean Ministry of Food and Drug Safety. The device is effective at opening up the pores through negative pressure and intakes sebum to get rid of impurities. It enables extraction without pain, sterilization of viruses, and cooling down of sebaceous glands. Its effectiveness and safety have been proven by many clinical experiments.​​ Miraclear extracts the sebum while injecting LED wavelengths around the acne area to sterilize acne bacteria and suppress the sebaceous glands with IPL to promote dermal regeneration. Thus, it improves skin impurities by destroying deep sebaceous glands while generally improving the skin condition by reducing pores, improving skin tone, soothing redness, and other benefits. Dr. Lee Yoo-deuk, Director of Leejiham Dermatology Clinics said, “The benefit of the vacuum acne extraction method is that there is no pain compared to manual extraction. The duration time is very short at 10~15 minutes and the hand piece is easily replaceable for better hygiene. It is worth considering when treating various types of skin troubles.” Dr. Lee said, “Stress from skim impurities is difficult to overcome with willpower alone. If you have skin problems, it is better for your skin and your self-esteem to actively find ways for treatment, rather than putting up with it. Acne is especially difficult to improve through cosmetics or lifestyle, therefore it is recommended to consult with a doctor to find an appropriate method for treatment.”  souce: rapportian​http://www.rapportian.com/news/articleView.html?idxno=102569​ 

More than twice as fast as the existing Doublo!“Auto Shot” feature enhances convenienceStable dot quality easily maintained​   ▶Introduction and Characteristics of the DeviceThe Doublo, launched in 2011, is the first HIFU lifting device produced in Korea. The quality and effectiveness of the device became recognized so quickly that it soon became Korea’s leading lifting device and it has even been selected as a “Global Leading Product.” Already there are more than 500,000 successful clinical cases involving the Doublo, so it can be said that the stability and clinical effects have been proved. The principle of Doublo is that high intensity ultrasonic waves are targeted at the SMAS layer of the skin that lies about 3mm−4.5mm beneath the surface creating thermocoagulations smaller than 1mm in size. In such thermocoagulations, thermal reactions occur when the heat exceeds 60℃ causing the skin tissues to contract and lift, recovering elasticity. As a result an intense regenerative reaction occurs causing the skin to naturally lift itself over a 2−4 week period, and collagen and elastin is consistently produced. ▶Advanced Cost-EffectivenessHironic has recently launched the Doublo Gold, the third-generation of the highly successful Doublo model. The main feature of this model is that treatment time has been cut in half from about 17 minutes to 8 for a 300-shot treatment. This makes it possible to treat more than twice as many patients. In addition, the Gold model comes equipped with Auto-Shot, a feature that has been added for faster and easier treatment. With Auto-Shot the shot interval can be adjusted (0.5−2.5sec) according to the clinician’s level, thus enhancing convenience and safety. What is more, the quality of the energy that is administered is maintained despite the speed being increased, and there are close to zero side effects.    ​​​     Director Park Jae-woo (Dr. Park Plastic Surgery) 1) Increased Efficiency through Higher Speed There is a feature of Doublo Gold’s faster speed that is worth noting. In existing HIFU lifting devices the administration of ultrasonic waves is done in a one-way scan where the transducer injects one line then returns to its original position before administering the next line. The Doublo Gold, however, has a round-way scan mode that reduces the time for the transducer to return to the original position thus minimizing the movement of the transducer to enhance the device’s safety. From the doctor’s perspective, it is beneficial as the patient’s treatment can be completed in a shorter timeframe, increasing time efficiency. From the patient’s perspective, the shorter time for treatment makes it more accessible, and the effects can be seen visually right after the treatment, which will make this treatment more popular. 2) Maintains Stable Dot Quality Despite Increased SpeedFocused ultrasound energy is applied to the dermal and facial layers in HIFU lifting to induce lifting, collagen generation, elasticity, wrinkle reduction, and many other benefits. For maximum effect, energy has to be focused precisely on the target, and a large amount of thermal energy needs be delivered quickly. Doublo Gold produces coagulations of regular size despite its quicker speed, and enables more accurate targeting. Thus, repetitive thermal effects are feasible that are also well-received by the patients.▶Warnings for TreatmentBasically, Doublo Gold has three cartridges; D4 (4MHz, 4.5mm), M7 (7MHz, 3.0mm), S7 (7MHz, 1.5mm). They are used in the appropriate ratio according to the treatment area. 1) Lower Face: This area is the most important for lifting. Here the SMAS is targeted later, so D4 is used as the main cartridge, using the ratio of D4:M7 as 6:4 or 7:3. Special attention is needed to lower the energy in the submental area, as it is an area that can be sharply painful.2) Mid Face: The reason that nasolabial folds appear is because of the laxity that forms among the mid face constituents that causes the skin to sag. The main objective for this area is to tighten the deep dermis, so the D4 and M7 cartridges are used in a 5:5 ratio. Special attention is needed as a bruise may form around the eyes. M7 is recommended for the forehead and around the eyes instead of D4. Be careful to avoid direct treatment on Indian wrinkles.3) Upper Face: Doublo has been approved for eyebrow lifting, however this area requires special care during treatment as there is a risk of side effects, so the M7 is recommended with the D4 at a ratio of 7:3. There is hardly any subcutaneous fat on the forehead, so use of the D4 cartridge may apply energy on the muscles or periosteum instead of the fascial layer causing a headache. ▶Programs to Maximize Effectiveness Ever since the launching of Doublo in 2011, various programs have been combined at clinics to improve its effectiveness. Typical programs are as follows: 1) Natural Volume-up and Face Lifting1 bottle of Scultura + 450 shots of Doublo + 1 Face contour treatment2) Premium V-Line Lifting450 shots of Doublo + Jawline Botox + V-Line Dermotoxin + Face contour treatment + Jaw filler3) Face and Neck Lifting Program700 shots of Doublo + DermotoxinDoublo is frequently used in combination with hospital programs that include face contour treatments, botox, dermotoxin, fillers, etc., and currently a variety of other combination programs are also being developed.Doublo is effective by itself, but the effects can be maximized when it is combined with other programs. It is the most fundamental device for skin lifting.​  ​   ​​▶ SCI Thesis Clinical Effectiveness of High-Intensity Focused Ultrasound for Skin Lifting Medical Laser 2014, Kim Jie-Hoon, So Byoung-Joon, Ryu Haw-JungThe Doublo was highly effective on the eye area of a male patient of age 60 as can be seen comparing the before (A) and after (B) treatment photos.    ​​ResultsFollow-up, 3 months after treatment3 out of 20 patients could not complete the F/up.No. of Patients Results2 Considerable improvement3 Moderate improvement7 Good improvement4 Outstanding improvement1 No improvement​HIFU is an excellent skin lifting treatment for the eye area of Asian patients. Although it was known that HIFU was potentially dangerous for the eye area, this study has proved that treatment was effective without any side effects. Lastly, in this study, 94% of the patients responded that the treatment was effective at lifting.Intense Focused Ultrasound for Facial Tightening: Histologic Changes in 11 PatientsJournal of Cosmetic and Laser Therapy, 2015Suh Dong-Hye, So Byoung-Joon, Lee Sang-Jun, Song Key-Yong & Ryu Hwa-Jung (A) Skin elasticity of a female patient, age 64; (B) Two months after treatment, reduction of fine wrinkles and improvement of elasticity ResultFollow-up, 8 weeks after treatment, 11 patients, average age 46The subjective and objective figures were 54.5% and 63.6% consecutively, and instant improvement in fine wrinkles and pores could be observed visually in 7 of the patients.​​       

  ​      ​  Recently, the survival rate of clinics in Korea as a business concern has been very low with the closure rate being as high as 90%. Unlike the past, simply opening a hospital does not always ensure success, and it has become increasingly clear that clinics and their doctors cannot survive without differentiation. For this reason many clinics are trying to gain differentiated advantages, such as targeting niche markets or introducing advanced devices. Within this paradigm, manufacturers of medical and aesthetic devices are competing fiercely to develop ever more effective products.   A typical example is Hironic Inc. (CEO Lee Jin-woo), a KOSDAQ-listed company. Hironic Inc. introduced its ‘Doublo’, a lifting device that utilizes HIFU technology. In 2012 it was selected as the ‘Next Generation Leading Product’ and four years later it was selected as the ‘Current Leading Product’.   Sales of the Doublo have exceeded 1,700 in Korea and abroad (as of Dec., 2016) and there are approximately 500,000 successful clinical cases in 1,500 hospitals/clinics in Korea so far (as of Dec., 2016). Recently, the Doublo Gold Limited Edition was newly launched. With this device the speed and convenience of the original Doublo has been upgraded for differentiation so that dermatologists can conduct advanced treatment.   Significantly, the treatment speed of the Doublo Gold has been doubled compared to the existing Doublo, from 17 minutes to 8 for a 300-shot treatment making it is possible to treat twice as many patients.   Furthermore, the AutoShot feature has been incorporated so that shots are continuously administered without being cut off, and the shot interval can be adjusted according to the preference of the clinician. The clinician can adjust the shot interval according to the time it takes him or her to get used to the device, their level, and other factors.   The exterior design of the Doublo Gold has won the Good Design Prize with its luxurious gold and white pearl color and sophisticated shape.   Such technology has already been officially acknowledged by the Ministry of Trade, Industry and Energy and KOTRA, who have raised Hironic’s (CEO Lee Jin-woo) Doublo from ‘Next Generation Leading Product’ to ‘Current Leading Product’ through the ‘Global Leading Product Development Deliberation Committee.’ Only the top five globally-marketed products or products with over 5% global market share can be designated as ‘Current Leading Products’, so this is proof of Doublo’s superiority.   Hironic has developed a differentiated training system for the Doublo Gold by offering both field training and e-learning programs. Membership programs, one-day request and processing for customer service are all readily available. You may contact the Customer Support Center for details.​  

Hironic Co. Ltd. (CEO Lee Jin-woo, www.hironic.com), a global aesthetic and medical device company, announced that it will be strengthening its Overseas Customer Training Program as a part of its overall customer-centric program.   Hironic now has even more customers abroad than at home, so it only makes sense that Hironic will add more content to its remote training site (http://e-hironic.com) so that overseas customers can more effectively use and manage their devices after purchase. Furthermore, Hironic will hold regular face-to-face training sessions for systematic customer management.    Regular face-to-face training sessions will be held twice a year, in March and September at the Hironic Service Academy. You can participate in training sessions for products that you have not purchased yet. Hironic will provide accommodation and interpretation for the overseas customers’ convenience. After the training sessions have been completed, information for sightseeing in Korea will also be provided.   Mr. Lee Jin-woo, CEO of Hironic said, “As the leading company of the K-Wave in aesthetics, we are managing our customers with the pride that we are managing the image of Korea. We will be providing the best services for overseas customers.” He added with high expectations, “Overseas customers, as well as Korean customers will build a strong bond with Hironic Headquarters though this program.” 

  The filler market is the rising trend in the domestic pharmaceutical industry. Usually Korean pharmaceutical companies are second movers but in the global filler market they have become increasingly powerful players due to their advanced technology. The text below has been omitted Hironic has entered the filler market with its new 'JUVINA' brand. Based on its global network and reputation for reliability built on its aesthetics devices, Hironic will focus on entering global markets.​ 

   Hironic (CEO Lee Jin-woo) is conducting ‘Complimentary Inspection Visits for the Winter Season’ as a part of its customer-centric program. Hironic technicians will be paying visits to hospitals and clinics which have purchased Hironic’s products within the last two years until February 28, 2017.   The objective is to inspect the condition of the devices so that they will be able to be used safely for a longer period of time.   Mr. Lee Jin-woo, CEO of Hironic said, “The Doublo and Micool Series are our main devices, and showed the highest sales during the last two years. We will certainly boost customer satisfaction through the Complimentary Inspection Service during the winter season.” More information can be found at the official website or by calling our Customer Support Center (1599-4299).​ 

​ On the 15th, Hironic announced that it had released new products and signed an MOU with Haluya, a medical device distributor in China, to embark on Chinese market entry in earnest. Hironic’s Chinese market manager expressed anticipation, “Consumers’ interest in skin beauty is increasing as of late in China. Filler and Botox therapies are being generalized. As a result, the related market scale will increase considerably. We will release new customized products to respond to local trends.” In addressing the aspirations for Chinese market entry, he continued, “I look forward to securing a large share in the Chinese market in the near future following the MOU conclusion with Haluya, a distributor specializing in medical devices in China.”   Haluya is the distributer in China for Vatech, Samsung Electro-Mechanics, and LG Innotek. In addition to sales growth, he explained that another reason for Hironic’s swift pivot to target the Chinese market, “A large number of counterfeits have been found in China which can lead to consumer damage.” Recently, Hironic has analyzed some of the counterfeits at its technology research center and the results showed that a considerable number of them could cause serious skin damage. Accordingly, starting in December, Hironic will only place in the market products applied with the CQC (China Quality Certification) mark so as to facilitate the identification of genuine products.  

To discover environmentally friendly necessities of life, and culture-related business models through supporting talented resources​ Hironic, the global aesthetics and medical devices company, held an award ceremony for the 2016 Environmentally Friendly Necessities of Life and Culture-related Business Model Idea Competition on Oct 1, at the Korean Minjok Leadership Academy. Starting in 2011, Hironic celebrates the sixth year of donating 1% of net profits to the Minjok Leadership Academy as a scholarship. Minjok Leadership Academy was established to foster leaders with upright national consciousness. The accumulative amount of scholarship is 158 million KRW, and awards for the Idea Competition have been added to the scholarship since 2015. The competition was held so that the talented resources at Minjok Leadership Academy will be interested in environmental issues and environmentally-friendly lifestyles, which are some of the most important social issues. In this competition, 14 teams from the Minjok Leadership Academy participated, and through document screening and presentations, 10 teams were awarded the Grand Prize, Award of Excellence, and other prizes. The Grand Prize was awarded to the Pastry Team, whose theme was ‘Straw and Cup All-in-one Coffee Cup Design’. Mr. Jin-woo Lee, CEO of Hironic said, “It gives me great pleasure to increase the amount of scholarship donations every year, with the growth of Hironic. We wish that companies will continue to make donations to the Minjok Leadership Academy, which is at the forefront of developing global leaders with upright national awareness.” Furthermore, a member of Hironic stressed that “Hironic will develop into a socially responsible company by returning a fixed amount of its profits through various sincere CRS activities, starting with this scholarship.”​ 

  Mr. Jin-woo Lee, CEO of Hironic makes concentrated investments on the field of research for Hironic to become a global leader Hironic received a citation from the Ministry of Trade, Industry, and Energy as the Superior Company Prize for Creative Economy at the 2016 National Productivity Awards held on September 30. Hironic was credited for making great contributions to employee welfare, national economy, and society. First of all, Hironic is enhancing the satisfaction of employees by introducing the best welfare system in the industry,  enabling employees to work in a pleasant environment. The enhancement of employee satisfaction is thus carried on to customer satisfaction. The flexible working time system has been introduced so that employees can take care of their children, or work on self-development. A Family Day is held on the second Wednesday of every other month to encourage employees to spend valuable time with their family. Food is provided to take home and share with the family, and employees are released one and a half hours earlier than the regular office closing hour. Furthermore, an interest-free home mortgage loan for a maximum of fifty million KRW is provided to employees who live far away from the office, or are having trouble buying a house. A dormitory of the highest quality is provided for the convenience of long-distance commuters. In addition, Hironic is listening to the opinions of their employees, and fulfilling the items one by one. Hironic is also active in CSR activities, which were once thought to be only for large conglomerates, and is setting an example for all small and medium-sized enterprises. It is the sixth year that Hironic is donating 1% of net profits to Korean Minjok Leadership Academy. Hironic will continue to expand its CSR activities to fulfill its goal of becoming a company which ‘makes people happy’. Mr Jin-woo Lee, CEO of Hironic added, “We are making concentrated investments in the field of research, with R&D human resources composing 30% of the entire company, and holding 120 intellectual properties. We will spend the next ten years working towards becoming a leading global company.” Hironic, with its continued success in developing local technology, is now the leader in the Korean industry, which was once dependent on costly imported equipment. Hironic is developing into a global aesthetics and medical devices company, targeting advanced markets with its first-to-market technology and products.​ 

Hironic, a leading innovator of medical aesthetic laser and energy devices, announced that the world’s first HIFU urinary incontinence treatment clinical study using Ultra Vera™ was presented at the 18th Japanese Society of Female Pelvic Floor Medicine (JFPFM) held in Kitakyushu from June 11th to 12th.   At the Kitakyushu International Conference Center which seats 500 attendees, Dr. Yuki Sekiguchi, chairman of the LUNA Clinic, stated, “Although this was not a major-scale clinical study, it was enough to gain my confidence that the Ultra Vera provided effective treatment of urinary incontinence over the duration of the clinical. Because even a nonsurgical treatment can produce such remarkable results, I felt it was worth reporting the results to the Society. Hironic official said the Ultra Vera was originally developed as a device for vaginal tightening, but it has been proven to effectively treat urinary incontinence. Hironic will continue to perform additional clinical studies and do its best to make Ultra Vera a breakthrough treatment for many patients suffering from urinary incontinence.   Society of Female Pelvic Floor Medicine (previously Urogynecology) is a renowned Japanese society of professional gynecologists, urologists and related surgeons and nurses. It has been conducting research related to various female pelvic disease and treatment including the uterus, vagina, bladder and urinary incontinence. With a majority of 200 out of 350 members attending this event, nonsurgical HIFU treatment will continue to raise high interest in Japan. Dr. Sekiguchi, a highly influential expert in female urology, is currently the director of LUNA Clinic. Established in 2005, LUNA Clinic is located in Yokohama near Tokyo and provides gynecology and urology clinical services for female patients.   Recognized as a pioneer in South Korea’s medical aesthetics market, Hironic has been setting itself apart from the competition by successfully developing and launching innovative products. In particular, Easymo Graft, a nonsurgical FUE (Follicular Unit Extraction) hair transplant device, and Ultra Vera, the world’s first HIFU device for vaginal tightening, have raised much interest in both domestic and overseas market, and Hironic expects both products to contribute significantly to its revenue growth in the second half. Since medical devices can be imported legally in Japan with just a doctor’s license, Hironic further expects that Ultra Vera’s positive clinical results will lead to sales growth in Japan. 

Hironic (CEO Jin-Woo Lee, www.hironic.com), a leading innovator of medical aesthetic laser and energy devices, announced today the launch of ‘JUVINA’ filler in order to penetrate the global facial aesthetics market. As an industry leader in medical aesthetics with a strong global network and customer base, Hironic now plans to expand its filler business through a strategic partnership with Pronexx.   Hironic’s business strategy is to rapidly gain the filler market share by utilizing its vast network of global distributors which already sell Hironic’s lineup of medical aesthetic devices. With Hironic’s recognition among skin and plastic surgery clinics worldwide, JUVINA is expected to contribute highly to Hironic’s short-term revenue growth this year.   JUVINA provides lift to the cheeks and volume to correct and smooth smile lines. JUVINA is safe to use because it is made up of Hyaluronic Acid (HA), a natural substance found in the human body. When injected, Hyaluronic Acid enhances the skin’s elasticity and ability to retain moisture. JUVINA is injected deep into the dermis, and patients can immediately feel the difference with a more youthful-looking experience. With Hironic’s proprietary filler technology, the results are natural and long lasting. For optimal treatment of each skin area, JUVINA collection of fillers comes in 6 different variations - 3 levels of intensity (Soft, Balance and Intense), with and without Lidocaine.   Hironic plans to launch JUVINA at the end of June and will focus on overseas market development in the early stages. According to industry sources, the global facial aesthetics market is expected to grow at a CAGR of 11.6% until 2020. The dermal filler market is expected to grow 13% annually and reach $2.7 billion by 2020. Furthermore, the Chinese market is expected to grow even more explosively at a CAGR of 30%, from $ 8.4 million in 2014 to $230 million by 2018.   “We, at Hironic, are excited to finally launch JUVINA filler which we have planned for several years. Hironic will continue to provide innovative products and services to our valued customers,” said CEO Jin-Woo Lee.   Established in 2007, Hironic is a leading innovator of medical aesthetic laser and energy devices. Committed to creating value for human beauty and health, Hironic provides a diverse range of medical aesthetic products which include DOUBLO™, a skin-lifting device utilizing HIFU (High Intensity Focused Ultrasonic) technology for skin rejuvenation, MICOOL™, which permanently destroys fat cells for body shaping using Cryo Fat Reduction technology, MIRACLEAR™ for acne treatment and EASYMO GRAFT™, a non-invasive hair transplant device for effective hair loss treatment.